How To Deal With Your Mother In Law And Your New Baby

The indications started early in your pregnancy: your husband’s mom started calling every day, asking for a rundown of how the baby feels, what you had to eat that day, how your health is, whether you had chosen a name yet. She began buying baby clothes the week after you announced you were pregnant, both blue and pink “just in case.” She gives you lists of family names. She talks about how she’s looking forward to having a baby around again, and tries to tell you everything you should do to keep healthy during your pregnancy.

Then the really frightening word comes: she wants to move in with you after the baby’s born, just to help you out a little. A little! You know better: she wants to tell you how to run everything, and you don’t want her to intrude on your new family’s time.

You don’t have to, either, and you’re right: you need time with your husband to bond with the baby. Your mother-in-law is well-meaning, but you simply can’t have this happen to you. And you need time to learn how to be a mom, too, room to make mistakes without constant criticism. Babies have survived new mothers for years, after all, and you should feel confident that you will do just fine.

But how do you get the mother in law to leave you alone? You can’t just tell her to butt out. What are your other options?

Start by talking about your feelings to your husband. He is always your best friend and ally in life, and even though it’s his mother who is causing you stress, explaining to him how you feel is your first step. If he has trouble understanding, see if you can find a good intermediary: clergy, a counselor, a nurse, or just a friend who understands, preferably one who has been through this before. You need your husband in your court before you can get anywhere with this situation.

Next, talk to your own mother and tell her what’s going on. Do NOT let her interfere or even talk to the other mother about it; she just needs to understand that you may have to treat both of them the same.

Practice this line, with a sweet smile: “No, thanks.” If your mother in law offers to move in, say “No, thanks.” You don’t have to explain, unless she demands it; even then, look for convenient reasons you can’t let her in: the house is too small, you don’t have a bed for her, the lease doesn’t allow guests.

Every time you have to say no, see if you can follow it up with a yes. “But you know, I was looking at the most beautiful little crib the other day. What do you think about this one?”

You don’t have to let her make any decisions about important things to you – but if the issue isn’t a big deal, let her contribute. Remember, she’s going through a change too. If it’s her first grandchild, she has no idea how to be a grandmother and not a mother, and that’s not an easy transition to make. She may be missing those days when your husband was a tiny little thing, too. See if you can get her to pull out pictures of your darling sweetheart when he was wearing diapers, and speculate about whether the baby will look like him.

Speak more on the phone and have your mother in law come over less. If she’s still pushy, and you just can’t ignore it, ask her to come over and call less. You’re pregnant; it’s perfectly natural for you to be tired, and it’s good for the baby that you get plenty of rest. Leave a pressure release valve for her; make sure there’s a time that she is welcome to come over, and make sure she knows when it is.

The important thing to remember is that this is YOUR baby and YOUR pregnancy. You are the queen right now, and whatever you want, you should get. This means that you let those you want into the delivery room, and exclude those you don’t want, whether they like it or not. You choose your baby’s sitter, you decide how the little room will be decorated, and you and your husband are the ones who choose how the baby is raised.

Grandma is there to spoil the little one periodically, and give him back to you. Remind her of how nice it will feel to be able to give the crying, screaming baby back (even if you have to invite your best friend with the shrieking toddler over when Grandma’s there) and it will be a much easier sell.

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Easy and Effective – Creating a Comprehensive Marketing Plan for Your Home Business

Everyone knows that planning is essential to business. Yet, the average work at home professional does not have a current marketing plan. Many don’t feel they have the time or the skills to create a marketing plan, however a marketing plan can save both time and money and no special skills are required to create a marketing plan.What can a marketing plan do for your business?Just creating a marketing plan can benefit most businesses immediately. It gets you thinking about marketing as an ongoing investment rather than the haphazard approach that contributes to inconsistent results. Creating the plan can help clarify and distill your goals into achievable tasks. Knowing what you are going to advertise and when helps you narrow down exactly how you are going to do it far in advance. Planning in this way can pay off big for your business. It can help you stay on budget and increasing profit margins by reducing marketing costs. The resulting windfall can be used to pay off debts, re-invest for growth or put into savings for the future.The immediate benefits can be quite astounding to those new to planning. It can put you ahead of the competition in both advertising space and in placement for events, online and off. The rules of some of these events prohibit two representatives of the same company from participating. By researching the options early, you can take the time to choose the events most likely to be profitable for you. Booking early for these events can ensure that you secure a position at some of the most popular events. Events like craft shows, bridal and baby fairs, and other events often give preferential treatment to those who book early, including reduced rates, preferential placement and any number of perks.A marketing plan can help you budget purchases more effectively. For instance, if you plan to get a personalized item, such as pens, printed for a particular event you can price out the options in advance and begin setting aside money for the expense. If you happen to see a good sale or special in the meantime, you may decide to purchase early, possibly saving a significant amount depending on the sale. Without a plan, you may purchase these sorts of items without a solid purpose or end up leaving the decision too late and have to pay for expedited production and delivery. Since these sorts of items are often less expensive with higher quantities, planning in advance can allow you to purchase enough to last through several, if not all, the events you have planned saving both with the lower unit price and by avoiding additional set-up fees common to most print jobs.Ready?Relax! This is quite likely not as hard as you fear it will be. There’s no need to face the process with trepidation. There is no reason to avoid it as a daunting task that you need to procrastinate your way up to.As a small business you don’t need a fancy program or any specialized knowledge to create your own marketing plan. Your marketing plan doesn’t need to be drawn out and complicated; it simply has to meet your needs. You don’t need a marketing plan that conforms to corporate level standards. It simply needs to keep you on track and moving towards your personal business goals.Get Set…Before you begin, block off at least one hour of time. If you have young children at home, you may want to book two hours to allow time for interruptions. Once you’ve blocked off this time, you will want to gather up your supplies.If you are a paper planner you will need:
A notepad
A calculator
A calendar
A pen
A pencil
Post It Notes
*Easy Access to past and present business records
Working near the computer (if you keep your records online) or filing cabinet will ensure you can keep working. If your records are all over the place, take the time to gather them in one place even if they aren’t organized. You may have to do additional calculations to make the marketing plan effective, but at least you won’t have to search the entire house to do it.If you are a computer planner you will want programs that can allow for the simulation of the paper supplies. Most word processors can easily handle this, though you may have to download a calendar template. You may choose to use a scheduling program if you are comfortable with using one, but there’s no point to learning a new program for this task. Learning a new program while developing a marketing plan can slow down the creation process.Go!First read through all the steps before you begin. This is important because you may choose to do some of the steps out of order.Step One: The BudgetYour first task is to develop a marketing budget. Small businesses often find it necessary to budget both money and time. Since money can be rather scarce, especially in the start up stages, you will have to invest time to take advantage of free and low cost alternatives and undertake much of the marketing work yourself.How much to budget is a matter of debate. The exact amount will vary depending on the size of your business, your comfort with risk, and your long term business goals. Someone with a small business who wants business to grow big enough to support her entire family within five years will choose to spend more than the business owner who is content to fund household extras.If you are already in business, one way of coming up with a ballpark figure for your marketing budget is to review your marketing expenses over the past year. If you haven’t been in business for a year, add up what you have spent on marketing so far, divide the amount by the number of months you’ve been in business and multiply this figure by 12. From this yearly figure, decide whether you would like to increase, decrease or maintain this budget, keeping in mind that you may be able to reduce some marketing costs through advance planning. You can add or reduce the figure using a set dollar amount or percentages. For example, if you spent $100 on marketing in the past year, you may want to increase it by a modest 10% or a more aggressive target of $1000 in an effort to expand.If you are not yet in business and developing a marketing plan, look at your sales goals and decide on a percentage of sales (or profit) that you are willing to re-invest into marketing. At 10% a sales goal of $3000 would net a $300 marketing budget. If you are basing your budget on retail sales, you will want to make sure you can still make a reasonable profit. If you are in direct sales and receive 40% commission, this scenario would leave $900 remaining after marketing expenses. Adjust the figure up or down until you feel comfortable committing to it for at least six months no matter what your sales figures dictate.Don’t worry too much if your marketing budget seems minuscule. There are a variety of ways to stretch a marketing budget. Look for the article on this topic (Stretching your marketing dollar) next week.Step Two: The MethodsAfter the often challenging task of developing a budget, this next step will undoubtedly be a breeze for you. If you are already in business make a list of the methods and venues you are currently using and have used in the past year. This includes both free and paid marketing opportunities. Things that you might be adding include:Article Writing
Networking Groups
Online Expos
Advertising Groups
Newsletter/Ezine Advertising
Banner Ads
Pay Per Click
Direct Mail
Flyer/Sample Exchanges
Prize Giveaways
Press ReleasesAfter you’ve completed a comprehensive list of what you’ve done, create another column or start another page that covers what you would like to do in the coming year.Step Three: The CalendarThe calendar will become an integral part of your marketing plan throughout the year, so choose one that has large blocks for you to write in. Resist the urge to use the same calendar as you use for all your business and family needs. You can add marketing tasks to your general calendar later if having calendars is too confusing, but the planning part should be done with a blank calendar.First, go through each month and identify the major holidays and events. This is easy because most calendars already have them marked off. Decide which of these holidays will lend themselves well to your product or service. For instance, mother’s day won’t be an ideal holiday if you are a consultant for toys (though you could try to promote certain toys as sanity savers for moms the idea probably won’t lead to a high volume of sales).Second, you will want to enter dates that are specific to your company. When is your spring product launch? Do you work with a company that has specific campaign start and end dates. Pencil in as much of this information into your calendar.Now, let’s take a minute to go back over your holiday or special event promotions. If you work with a direct sales company, determine how long does it take for items to be shipped. Count back from the event and add three days just in case and write this on your calendar. You can skip adding the three days only if you are confident that your company always ships with precision and timeliness. Repeat this process until you have a date which orders must be in by for each holiday and special event. We’ll get to the actual marketing and promotion tactics a bit later.Next you’ll want to revisit those company specific dates. Count back 8 weeks from the product launch and mark that as the date when you’ll start booking forward with hostesses. This will also be the date when you begin to call previous hostesses and customers to get them lined up for the new season.After you’ve established the basics, you’ll want to take a look at other promotional opportunities. If you are involved in online or offline fairs, you’ll want to slot these into your calendar. General dates are okay at this point, but be sure to write these events on your notepad so you can investigate and fill in the details later.Finally, before we put away the calendar for this exercise, book yourself one to two days a month to follow up on special events for your customers. If you haven’t been making an effort to record things like birthdays, anniversaries and other special events in your customers’ lives, you could be missing out on some wonderful sales opportunities as well as a chance to connect to your customers on a personal level.Step Four: The Nitty GrittyNow comes the most labor intensive part of the process, putting it all together. You want to work to align your budget, your dates and your methods together, so you can create a plan of action to take you through the year.Let’s take February as an example for a business that sells handcrafted jewelry. In this business the owner has decided to use 10% of last year’s income to determine the marketing budget for this year. In February of last year the income was $600, giving a budget of $60 in total. However, it costs the owner a steady rate of $10 per month for hosting charges for a website and has an ongoing ad for $5/month at a shop at home website. That leaves $45 for the marketing expenses for this month.She doesn’t feel that this is enough for this year because she really wants to increase sales for this year. She peeks ahead in her marketing calendar and sees she has no major promotion for March, and her next big promotion is a spring promotion around Easter. She takes half of March’s budget of $75 (after website and set advertising)and allots the funds February and April ($37.50 each), choosing to do as much free promotion in March as possible.Now, being handcrafted, it takes time to create and ship orders. While some orders can be created in advance, the owner doesn’t feel confident in her ability to gauge the most popular pieces in advance. So, she doesn’t like using supplies, if possible until the orders come in. She decides to allow 5 days for production and another 5 for shipping. That means all online orders must be in by February 4th for Valentine Delivery and February 9th for local orders. She decides to run her Valentine Promotion beginning on January 20th. Since the promotion starts in January, she decides to use a percentage of January’s marketing budget $40 (after website and standard ad) for February’s promotion as well. It’s an 11 day promotion out of a 31 day month, which is 35% of the month. This gives a dollar amount of $14.She now was $96.50 to devote to her marketing efforts for the Valentine’s Day promotion. Now she has to decide which methods to use to promote her business.She first considers using chocolate hearts with her business name on them and leaving them with a sign and display at the local mechanic. Unfortunately, at 25 cents a piece, the 500 minimum is too high to fit the budget. She loves the idea though, so makes a note on her notepad to reconsider the idea the following year.She considers putting an ad in the local paper for the weeks leading up to Valentine’s Day. She would like to be able to afford a display ad, but knows that three ads would be more than her budget will allow for at $56.00 for a quarter-page. She makes a note to call her friend that makes candles, another who creates gift baskets and ask them if they’ll consider doing a joint ad. She assumes they will and takes $56.00 off her marketing budget.She notes that there is an online expo that runs a “Love is in the Air” expo on February 4th. It’s cutting it tight for creation and delivery, but decides she’s willing to work extra hard if necessary to complete orders that may come in from the event. She sets aside the $10.00 vendor fee.She then decides that she will use the remainder of her budget to directly market to the customers who bought around this time last year. She already has general postcards and will print up individual letters. She figures printing and postage will take up the last $30.50.With her budget gone, she starts to examine free ideas for promotion. She decides to write three articles for the month, one on buying appropriate jewelry based on a woman’s personality, one on jewelry care and one on romantic ideas for Valentine’s Day. She puts the ideas onto her notepad and adds writing and distribution to her list. She also jots down several related ideas to enter into her blog. Then she thinks about the specials she will offer to her newsletter list and the ads that she’ll create for the advertising lists, networks and forums that she’s on.The process is repeated with each month and each promotional period that she’s set throughout the calendar year.Step Five: Making it happenUsing a PDA or a planner system, putting specific tasks and deadlines through the calendar year can help keep everything on track throughout the year. When you experience a lull or slow period in your business you can write ads or articles for future events. You could even write all your ads for the year at one go, to create a consistent feel and flow. You could create blog entries or articles for your newsletter months in advance of busy periods, when you know you’ll be too busy to concentrate on those tasks. You could also create your web pages for specials in advance.Step Six: MeasuringDon’t leave measuring your results till the end of your marketing calendar. Assess your results after each promotional period or at minimum once a month. If a certain venue or method isn’t working for you, you’ll want to adjust your plan and re-allocate your resources so they can be put to best use.Other Hints and Tips:It’s important to keep in mind that marketing takes time to be effective. Don’t pull an ad after one attempt in a new venue. It takes time and repetition for prospective customers to decide to click on over to your site or give you a call.Keep yourself out there and trying new ways to reach more customers. While it’s important to be consistent and stick with venues that work, you want to avoid reaching the point of saturation in any area. So keep seeking out new areas to expand into.Always follow up and consider your current and past customers in your marketing approach. Repeat customers are less expensive to maintain than finding new customers to replace them.Don’t forget to have fun! Marketing should not be all drudgery and dirty work, it should be exciting. And with a well thought out plan it should be.

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What Are the Best Russian News Sources?

Russia is in the news more and more these days as, under Vladimir Putin’s (and now Dmitry Medvedev’s) leadership, Russia is slowly recovering from the fall of the Soviet Union, and the basket case days of Yeltsin’s leadership in the 1990s.Although Russia may not be heading in the democratic direction that many in the West would like (in fact, it seems to be heading towards a semi-autocratic state, in which business interests are paramount) Russia is one of the world’s fastest growing economies. Although not all sectors of its economy are firing on all cylinders, it’s vast oil and mineral resources have brought a great deal of wealth into the country, giving the Russian leadership and people new vigor. This in turn has led to confidence on the international stage, and a realization that they no longer need to back down in international disputes – even when they turn violent. Witness the August 2008 war in Georgia, for example.If you follow international affairs, or are involved in international business or investing, it is becoming more important than ever to make sure that you keep on top of the latest Russian news. And happily, as the web matures, it is becoming easier and easier to do that, even if you don’t speak a word of Russian.There are plenty of great English-language Russian news sites out there, in several different categories.State backed Russsian news agencies like Interfax and RIA Novosti act as one of the best sources of real time news coming out of Russia. They publish many stories per day, on a similar model to Western news agencies like the Press Agency or Reuters. Being state backed they are open to accusations of bias, however, in my experience they’ve usually proved quite reliable.Also based in Russia are newspapers like Pravda and the Moscow Times, both of which have English language internet news sites. Pravda tends towards the sensationalist, and pro-Russian, whereas the Moscow Times is aimed at expats. It tends to be more sober in its coverage and places more emphasis on business news, but has a clear pro-Western bias.The big US and European newspapers also cover Russia, as you’d expect. The New York Times and the Guardian, for example, both have a page on their websites dedicated to news stories from Russia. Each, as you’d imagine has its own biases, and the coverage of Russia is often critical.An emerging trend is the growth in specialist news sites covering Russia – often focusing specifically on the lucrative business market. Two good examples of this kind of site are Business News Europe (which also covers emerging markets in Eastern Europe) and Marchmont News, which covers regional business news.

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Booming: Television News Channels in India

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.Indian Television – Flash BackTelevision in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.
As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.Golf War – The CatalystPost-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.Major PlayersDoordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.
The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.
After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.
‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.
There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.
Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.Regional LeadersTo cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.
If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.
Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.ConclusionNow the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.Source:



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There is an excessive amount of traffic coming from your Region.


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The Best Business News Now a Click Away

The world around us is changing at the most rapid pace. Never in the entire history of human beings have the world witnessed the most dramatic as well as the life altering changes taking place at such a pace. In such a scenario, people need to keep themselves abreast about the latest tidings that take place and especially those that have a larger bearing on the lives of the common man. The need to stay informed about the latest tidings is all the more important in the world of business. The gigantic leaps that the technology has taken over the past few decades has completely altered the way business is viewed as well as carried out all over the world. One medium that has a tremendous potential to inform, and change the business world is the internet. But everything on the internet is not worth even looking at, leave alone gleaning. The business news particularly that one comes across on the web are not all worth reading.The solution to this problem is itself present on the internet. There are many sites on the net that can offer you all the relevant and important business news that matters. These sites can help you in gleaning the best information regarding the business news, the stock market news, the marketing news or the strategic consulting news. Anybody who wants to stay informed about the latest in the world of business can now visit these sites and get an insight into the latest in the world of business.Many of these sites have the business news ranked according to their merit. All that is required is to visit any of these sites and view the best and the latest marketing news, stock market news or any other most popular business news.

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Payday Loans Can Provide Short-Term Financial Stability

Financial stability is an essential part of every person’s life and a sudden depletion can be a very stressful situation. Financial instability is more common than one would think.There are a large amount of people all over the world who are living from paycheck to paycheck. They are one disaster away from total financial ruin.However, not everything need be a disaster. Some things are quite small that creep up and then turn into a large disaster later. A way to gain sums of money in a short amount of time to pay for urgent instances is a blessing to some!As long as the person who is experiencing a financial crisis knows that they can pay money back in a few short weeks, then a payday fast cash loan is a great option for them. It buys a little more time to figure things out as well. Payday loans are the best option to meet any emergency fund requirement as they can easily be applied for and received in a short amount of time.Payday loans do not require any credit verification and even an individual with bad credit history can easily gain the instant funds through this type of loan. There is no collateral asked to be put up against a payday loan either.The lack of said collateral reduces the risk for the borrower because there is no threat to their possessions being repossessed. These loans do fall into the high risk category of loans for the lender and so he charges a higher rate of interest or a flat charge on the loans to protect him against possible default.Also, to make things even easier, the procedure for payday advances can be conducted online. This makes it an even more hassle free process. A borrower can apply for loans using the online process that is available at every lender’s website.The form requires basic personal information and some financial details. It is not like a typical loan where one needs to provide expenses and debts along with income.A payday lender needs to know that you have consistent income before they will approve you for a loan. Loan amounts that are applied for online can usually be transferred into a bank account within 24 hours. And the borrower can use that money for anything he chooses. You don’t need to disclose your reason with payday lenders.When we consider the multiple advantages of payday fast cash loans, they seem to be the most convenient option to arrange for instant funds in times of personal or economic crisis.It is advised that a borrower know the loan conditions inside and out. This will protect them from fraud or from simply being taken advantage of.Below are some key points to keep in mind when applying for a payday loan:1. If you use an online lender, make sure they are based in your country. The laws vary from country to country and even from state to state.2. Check out the laws to ensure that your lender is following them diligently.3. Ask what kind of fees are applied to any extensions or rollovers in payback.4. Don’t let a lender talk you into more money than you need. Good lenders will advise you take only what you need.5. Plan on paying the loan back in the time frame you agreed to. Thinking that you can stretch it further will cost you hundreds and hundreds more.6. Make sure you are clear on all the points in your contract. As with any contract, know what you are signing before you sign it.

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Arlington Employment Agency

Employment Agents in Arlington are dynamically servicing human resources demands by providing jobs to job seekers and candidates to the employers. They develop the quality human resource and bring together the employers and the job seekers. Employment agencies perform placements of candidates and recruitment for employers. Eventually they are known as Placement agencies or recruitment agencies. The well formed companies will network among the branches and other agents from neighbor provinces to help you.Arlington city has a wide opening for different categorized jobs and offers a great working environment. Employment agencies in this city are categorized by technical, non-technical recruitment. Some of the agencies provide all kinds of recruitment and some of them provide only specific jobs desired by the employers.There are various departments with job openings in technical and non-technical positions, which the employments agencies in the Arlington City are informed about. The employment agencies recruit the desired position in their recruitment methods. The agents are the recruitment partners of the employers. They get the recruitment assignment from the employer to recruit specific requirements designed by the recruitment head of the companies.There are some employment conditions applicable by the recruitment agencies, which are obeyed. Suppose, a candidate is selected for employment, all information mentioned on the applicant format is subject to verification by the Human Resources Department of the organization. False information will disqualify the candidature at the tie of selection. Another example is recruiting for a driver position; they will verify the record of driving with proven evidences. The agencies are very particular in this type of strictness instructed by the employer. For some crucial and sensitive jobs in Arlington city such as cash handling and financial discretion, employment agents inquire to verify criminal history and evaluate prior to beginning employment. Applicants will be subject to credit verification. Agencies will be forward the candidature subject to drug and alcohol testing for specified safety-sensitive positions in the city.The job opportunities available are form about 80 different categories ranging from data entry, clerical cook to managers, Director and VP levels in all departments at many companies. From online job opportunity sites you can find alphabetic arranged categorized jobs available in Arlington city. Employment agencies in Arlington serve for both ends of the recruitment business i.e. for job seekers to get information of getting a new job, changing a job, or changing of career etc and providing placement solution and recruitment events on behalf of the employers.

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How You Can Get Tampa Health Insurance Quotes

If you are currently self-employed or if your employer doesn’t have a health insurance program, you may be in need of Tampa health insurance, particularly if you live in or around the Tampa area. When it comes to buying health insurance for yourself, there is a good chance that you want a quality, yet affordable insurance plan. To get that, you will want to rely on Tampa health insurance quotes.Tampa health insurance quotes, as you likely already know, allow you to know how much you can expect to pay for Tampa health insurance. Often times, those who are looking for affordable health insurance, request multiple health insurance quotes and then compare their findings. If you are looking for low-cost Tampa health insurance, you may want to take this approach. However, it is also important that you make sure that you choose an insurance plan that provides you with enough coverage. Therefore, before requesting Tampa health insurance quotes, you may want to make sure that the plan in question has enough coverage for you and your needs.Once you have fond a Tampa health insurance plan that you would like to obtain, you will then want to request a free Tampa health insurance quote. When it comes to requesting a free Tampa health insurance quote, you have a number of different options. First, you can contact a Tampa health insurance company or one that provides coverage to Tampa residents, just like you. When doing so, you can either request a free health insurance quote online or over the phone. Simply by answering a few questions, about your health, you will get an estimated cost of insurance. This estimate amount is how much you would likely have to pay for the particular plan that a Tampa health insurance quote was requested for.In addition to getting a Tampa health insurance quote by going directly to the insurance provider, you can also find a number online websites that give you the same information. One of these websites is commonly referred to a health insurance quote website. What is nice is that some of these websites focus on a particular area, like Florida. What is even nicer is that with these websites you get to request more than one Tampa health insurance quote, but you don’t have to fill out multiple health insurance quote forms. Yes, that is right; one Tampa health insurance quote form and you could receive multiple responses from different insurance companies, concerning different insurance plans.Although both of the above mentioned Tampa health insurance quote requesting methods are nice, you may prefer one over the other. If you are looking to get more than one Tampa health insurance quote, but you don’t want to spend time researching multiple Tampa insurance companies, let alone all of their insurance plans, you urged to at least look at Florida health insurance quote websites. These websites, as previously mentioned, will give you multiple price estimates, or health insurance quotes, with one simple form.

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How Cryptocurrency Trading Software Is Helping To Grow Your Crypto Platform

The cryptocurrency trading software package is an integrated system to manage all aspects of cryptocurrency trading platform like all kinds of crypto buy, sell, exchange, lending, MLM & affiliate management, converting, live market comparison & analyzing etc.

Important features you should consider:

Buy, Sell And Exchange: Nishue is the impressive trading management system offers a smooth and secure methodology for your users to effortlessly Buy, Sell and exchange cryptocurrencies.

Lending system management: This system is completely brokering friendly has a system to manage Crypto lending service, like create manage offers, maintain and moderation etc

Unique Admin Module: Nishue contains a secure and advanced Admin Module for you to control your Cryptocurrency exchange end-to-end.

Separate customer profile: Separate customer profile module that helps your users to easily track and check all Open deposit or withdraw orders, Records, Transactions etc. on just a click.

MLM & affiliate management: This marketing ready automation tools facilitate to manage your level wise affiliate commission, contribution history, and documents.
Market comparison & Converter: Two additional system has been integrated for live Crypto Comparison, Conversion & Depth analysis.

How Cryptocurrency Trading Software Is Helping To Grow Your Crypto Platform:

Coin Deposit & Withdraw: Crypto trader need to maintain enormous Deposit and Withdraw request daily. Trading software aid to manage your activity with its auto set algorithm.

Coin Package & Lending offer: Keep your various coin package and lending offer at the fingers end of your customer. You can create, manage and advertise your offer using a well-designed package.

Level wise commission: If you follow the MLM strategy to reward your respective participants, and worried about set their commission? OK, It is ready to auto calculate their level wise commission.

Notification & Risk management: Every crypto trading platform must arrange push notification system to keep itself and its client up to date about many alarming issues thus help eliminate risk. In this case, a system project is totally perfect.

Multiple Payment Gateway: You can Integrate your cryptocurrency wallet, Local currency, Payeer Even Mobile Banking system as a Payment method within this software to make your transaction hassle free.

Daily, Weekly & Monthly ROI: Are you worried about maintaining ROI as per you said. This cryptocurrency trading management software can auto calculate ROI, commission, and others as per your given instruction.

Free Responsive Website: It must have integrated a fully responsive, SEO optimized dynamic website with our system and it is totally free. It will help you to manage your enterprise smoothly.

Crypto Comparison, Conversion & Depth analysis: Crypto live market cap & coin convertor two addition system has been integrated for live Crypto Comparison, Conversion & Depth analysis

100% secured System: A trading software is designed after having highly security issue in mind. Secured Integer framework, two-factor authentication, and much other security systems have been applied in this cryptocurrency trading software.

The absolute package exclusively for spot cryptocurrency trading that allows users to trade Bitcoin, Bitcoin Cash, Ethereum and Litecoin through Coinbase. Built upon the same technology that powers the Nishue software, It incorporates proven market-leading tools developed over 25 years to provide both professional and active cryptocurrency traders with a better experience than what’s currently offered by other crypto-only trading solutions.

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